Dhenoo - Agriculture website redesign
About Dhenoo
Dhenoo is a company that has created a unique digital platform tailored to the needs of dairy farmers. It provides free access to knowledge related to dairy farming, best practices, and a network of experts and fellow farmers.
This project is done for an organisation and is not my personal redesign project. Some data is not added due to confidentiality.
Project type
Redesign
Industry
Agriculture
Timeline
Jan - May 2024
Old design
Banner image should be improved
Instead of stock images we can use the mock up of Dhenoo App.
Product images should be real instead of illustration to get more trust of the stakeholders.
Stories section is only for farmers and there is no indicator of how many are there.
Careers should have a separate page rather than a small section which can have:
Life at Dhenoo
Employee stories
and more Careers option.
Footer is missing the sitemap of the website
Gallery should be in top navigation or in home page rather than in last of footer.
Stages of Web maturity
Level 1
-
Content- Text and graphics
-
Product, Contact info
Level 2
-
Defined taxonomy
-
Search engine technology
-
Online catalogue
-
Training programme
Level 3
-
Content management strategy
-
Payment processing
-
Secure password storage
Level 4
-
Portal capabilities
-
Personalisation options
-
Deployment of videos
-
Including multiple language and formats
Level 5
-
AI integration
-
Machine learning
Insights
Promoting only one product in the website.
Complex illustration and no real proof of products and testimonials
Basic design with lots of text and no interaction
Very less use of icons and graphics in the website.
Not responsive
Not having how it will benefit their stakeholders
No section for mission or vision or an about section
No social proof or information about the team.
Typography
Inter
Aa
Urbanist
Aa
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Color Guidelines
I tried to understand different color palette Dhenoo had in their brand guidelines and tried to implement it for the website since old design has only one color without any share or tint.
Green
#77D005
Nature & Freshness
Versatility
Eco friendly and sustainability
Blue
#276793
Trust
Innovation
Versatility
Final concept- High Fidelity
